Notes on product, engineering, and how we ship ambitious work in the real world
AI helped researchers catch a critical bug in 70% of the web before criminals did. Days later, most servers worldwide were still unpatched. Is yours one?
Jumia's Black Friday machine returns to Uganda this November. Here's why your own website, not your discount, decides whether any customer actually buys.
Uganda launches its UGX 1.6 Trillion National Data Strategy to connect data silos, build Tier IV data centers, and accelerate digital transformation.
WhatsApp is great for chatting with customers, but it cannot meet them on your website. Here is what it does, what it does not, and where Talk 2 Me fits.
Don't overpay for repackaged "AI ad packages." Learn about Google's free native AI tools like AI Max and Asset Studio, and how to audit your marketing budget.
Lovable drops a game-changing update allowing users to launch Google, YouTube, and Meta ads directly from their AI app builder. Here is what it means for dev tools and integration.
A NITA-U director just told Uganda not to wait for AI policy. Before you sign any 'AI automation' pitch, here's the one-line rule worth writing first.
Almost every website puts live chat in the same corner. Talk 2 Me lets the customer decide where it goes.
UCC's own numbers say TikTok has overtaken WhatsApp as Uganda's top platform this year, and most business marketing budgets haven't caught up with it yet.
Meta's Muse broke download records and Claude Opus 5.5 got dramatically cheaper, both in the same September. Why the price drop is the real story here.
Most Ugandan SMEs run their entire digital operation on a favour to a relative who is good with computers. Here is what actually breaks when that favour ends.
UGX 500,000 doesn't buy five marketing channels in Uganda—it barely covers one. Here's the concrete, no-fluff math on what a small budget actually buys.
Boda riders just built Uganda's newest marketplace with no app — just a USSD code. With 26.7M feature phones nationwide, that might be the smarter bet.
Uganda’s internet is getting faster, but many business websites haven’t caught up. They’re still built for a customer who has time to wait & today’s customer doesn’t. Here’s what that gap is really costing businesses.
OpenAI calls Astra its most capable model yet. Here's what it actually does, the benchmark numbers, and how it stacks up against Gemini and Claude.
Anthropic, World Labs and Google all shipped major AI upgrades on the same day. Here is the one of the three that actually helps a Ugandan business right now.
AI Overviews are already cutting Google click-throughs nearly in half. Here's what it means for Ugandan businesses betting everything on search rankings.
Google's new WebMCP standard lets AI agents call your site's tools directly instead of clicking around blind. What it is in plain English, where it sits among the other ways agents reach a website, and what the gap means for your business.
Most Ugandan businesses already run WhatsApp Business. Here's the gap it doesn't close — and what actually fixes it.
Businesses across East Africa are beginning to realize that adopting AI automation is not just about keeping up with technology; it is about unlocking new opportunities for growth and innovation.
If a business doesn’t have a website, it misses a huge number of customers who are actively looking for those services.
Tell us what you’re building. A senior member of the team replies within one working day.